Real Cosmetics is the result of two driving passions: one born of practicality, one born of social conscience.

Company founder Lubna Khalid (CEO, film-maker, former model) could never find a foundation shade to match her skin tone. Knowing this to be a common problem, she vowed to create “real” make-up for all complexions.

Lubna also recognized the larger problem: in a culture where “ideal beauty” is narrowly defined and portrayed, the majority of people who don’t fit this ideal feel alienated, unable to relate to typical beauty icons featured in popular media.

Lubna’s solution to both problems was to launch Real Cosmetics in 1999, a cosmetic brand committed to empowerment through personal enhancement and diversity of beauty ideals. All-encompassing in its philosophy and practices, Real Cosmetics not only offers a global spectrum of make-up created on real women, but features images of real women…each unique, each beautiful.

To help create an all-inclusive range of colors and drive new product technology, Lubna enlisted the talents of Roque Cozzette (make-up/hair stylist, esthetician, educator and product innovator). Frustrated with limited color choices in professional cosmetics, Roque called on his background in color theory to develop Real Cosmetics’ four true-color undertones, ensuring make-up that looks “real” on every skin tone. Real Cosmetics not only offers products that are ideal for both consumers and beauty professionals, but also provides technical education, artistic instruction and simple, user-friendly tips.

Innovative and barrier-breaking, Real Cosmetics is the true future of beauty: beauty that goes way beyond skin deep.