Real Cosmetics was founded by Lubna Khalid in 1999, as a solution to a host of misconceptions, often delivered to girls, starting an early age.
Born to a Pakistani -American family, Lubna was perhaps even more aware of these false ideals, than most.  Gradually, however, she began to recognize that it wasn’t just her. All of her friends felt the same in some way.

Bombarded with unrealistic images in magazines, movies and television they always felt that somehow they didn’t measure up.
Are you thin enough?
Blonde enough?
Tan enough?
White enough?

And the barrage of products and solutions to solve these problems,
Too often, they come with their own set of difficulties.
Whitening products for dark skin.
Tanning products for white skin.
Breast enhancements.
Nose jobs.
Even simple cosmetic products, that don’t match one’s own skin tone, or shade contribute towards making a woman feel bad about who she is.

What about inner beauty and real women?
How do we begin to feel happy with who we really are?
And when do companies that sell these goods and services take responsibility for the roles they play in society?

So, from all this confusion, a simple idea was born--
Real Cosmetics, a company for and about real women. 
With products designed for all women. Regardless of their age, skin color or ethnicity. 
Images that represented real beauty in all its diversity.
A company that would treat cosmetics for what they truly are --an accessory --not a necessity.
And a platform that stood for attainable , yet aspirational  qualities.
Addressing women in their entirety.
Mind, Beauty and Soul.
Never about hype or over-promise.
Always about natural ingredients, beauty secrets from around the world, environmentally-conscious- packaging, ease of use, cutting edge colors and formulations.
Featuring real women, not models or celebrities. 
Colors and products to match every skin tone. 
Every undertone.
Connecting women, not separating them. 
Celebrating women, not criticizing them.
Treating our customers as we would ourselves.
And our employees, as we would our customers.
Creating a Non-Profit Foundation to promote Women’s Rights around the world.
Through micro-financing. 
Education.
Services. 
Grants.
And campaigns that draw attention to issues that effect women globally.
Real Cosmetics.
Real…in every sense
Tomorrow’s Beauty Company, Today.

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